This is not a new phenomenon, but there’s been a real surge of authors (and aspiring authors) working together to create joint author platforms, and I’m intrigued to know whether it works, and whether you need to be part of one.
Personally, I love being around other authors. There’s something about the energy, enthusiasm, and determination that often seems to be infectious. When I come away from a writers’ group meeting or an RNA event, I’m always super-keen to get writing again, or desperate to try out new marketing ideas. Whatever it is, it seems that there’s a certain magic that you get by mixing with other authors. And luckily with social networking there are plenty of opportunities for you to have that all important contact no matter where you are in the world. So I can more than see the attraction of having virtual pods of authors with likeminded goals who spur each other on.