Mention Paddington Bear and what do you think of? Could it be the mysteries of deepest, darkest Peru? Or maybe The Browns? Mrs Bird? The hard stare? Or a blue duffle coat? Perhaps even the message 'please look after this bear'?
Or could it be the first thing you think of, when someone mentions his name, is marmalade? Most notably marmalade sandwiches. One of which is always kept underneath his hat, just in case of emergencies.
Paddington and marmalade is food in fiction at its very best. Because, for Paddington, marmalade is delicious. It is comforting. It reminds him of home. And a jar provides all the nutrition and vitamins a bear needs. It also serves to make the books incredibly comforting.